WoM365

The main objective of the project is to transform the neighboring border regions Nassfeld/Pramollo and Tarvisio/Valcanale into a year-round cross-border tourist destination operating in a coordinated manner, while sustainably maintaining and enhancing the common natural and cultural heritage. Through the project, it is intended to create a cross-border linkage of tourism activities with a view to sustainable tourism that respects resources and the environment, particularly in the areas of nature, culture, gastronomy, and contact with nature. Cross-border offer packages will be developed for tourism services and offerings based on the region's natural and cultural heritage. In order to make efficient use of these offers and services, an integrated mobility plan aiming at soft and sustainable mobility will have to be developed for the transnational destination. Through the implementation of a common cross-border IT network with GuestCard, an online booking and communication portal that takes into account accommodations, attractions and offers in the area of mobility, it will be possible to provide tourists with modern and simplified access to tourist offers and services. Based on the above measures, it will finally be necessary to develop and implement common and coordinated marketing activities within the project.

Publication pursuant to Article 15, paragraphs 1 and 2 of Legislative Decree 33/2013.